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Applecrumby & Fish is an e-commerce platform founded by husband and wife team, Sean and Jesmine Tan. The online boutique was established in October 2012, when the founders were looking for Safe, Natural and Organic products for their own daughter. With the lack of products in the market that catered to their simple requests, Sean and Jesmine set out to provide an answer to themselves and parents through the Applecrumby & Fish online platform.
Expanding its footprint and ours Founders’ passion, Applecrumby & Fish developed its own in-house brand, Applecrumby™ that carries baby products such as diapers, wipes and detergents. A homegrown in-house brand, Applecrumby™ echoes and advocates its brand promise of the uncompromising production of Safe, Natural and Organic (S.N.O) baby products at affordable pricing.