About the Company

Our story starts with a trailblazing cardiologist Dr. Robert Atkins, who challenged the status quo weight loss methods of his time by proposing a nutritional approach based on eating right, not less. Today, our story continues with a mission: to make eating right a part of everyday life through our advocacy, education, innovation, and products.

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Discover tasty nutrition bars, shakes, snacks, and quick-prepared meals.
Our foods are formulated by doctors and nutritionists on our science advisory board for our weight loss diet programs with the right balance of protein, fiber, carbs, and fat.
Caters to Keto, Gluten Free diets.

Price starts from S$11-20