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The narrative with regards to Muslim women has always been centred around an image of them being oppressed – and it’s time to change that. GLOWco is a label to showcase the true meaning of being a modest, active Muslim woman – we can be anyone we want to be, whether it’s someone who stands out from the crowd, or someone who perfectly blends into society. We hope to be able to continue to play a part in female empowerment and helping the world better understand what it means to be a modern Muslim woman. With that, we give attention to detail when selecting and designing collections that will primarily meet the principles and function of modest activewear.