About the Company
KELE continues the legacy of baking delectable cakes and pastries since our founding in 1983. Along the years, we have firmly believed in our guiding principle of using the best quality ingredients to produce delectable products for our customers.
In recent years, our savoury Pineapple Tarts have earned the affection of the public and also gained numerous accolades in national publications.
2013: KELE’s pineapple tarts were voted the best in Singapore during a public competition held by a local shopping mall.
2014: KELE’s pineapple tarts were featured in SliverKris – Singapore Airline’s travel magazine.
2015: KELE’s pineapple tarts were featured in The Strait Times “Singapore Best Pineapple Tarts”
2016: KELE’s Black Phoenix Pineapple Balls were featured in SliverKris – Singapore Airline’s travel magazine.
2016: KELE was Voted Best Pineapple Tarts 2016 By Miss Tam Chiak Food & Travel
Views from Kele
Specialised in serving premium, award-winning pineapple tarts
Most of the confectioneries are vegetarians-friendly
We do not use any artificial preservatives or chemicals in all our products
Special promotions available
Confectionaries: pinapple tarts, kueh bangkit, nut cookies, tangerine balls
Also serves yusheng to celebrate your CNY festivity