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François Nars’ creative vision, which launched NARS Cosmetics with 12 iconic lipsticks in 1994, inspires self expression and imaginative artistry through an unexpected, no-rules philosophy of beauty. As one of the most influential image-makers in the world, François’ signature boundary-pushing approach to makeup manifests from the palette to the product name to the campaign photograph itself—continuing to bring high-fashion, high-style, and forward thinking to beauty. With every product, endless opportunities for self expression: “Don’t hold back. Be bold. It encourages others to do the same.