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Safety 1st was founded in the early ’80s by Michael Lerner, who was inspired to create a safety sign for car windows after a nerve-wracking trip with his nephew. Today, Safety 1st continues to sell that original “Baby on Board” sign, and has expanded to become a leader in the juvenile products industry. Safety 1st’s vision transformed the industry by creating new home safety solutions, impactful packaging, and lower prices. They have a proven track record of putting safety first with parents around the globe, and have created a robust line of products ranging from childproofing to monitors and strollers. Safety 1st is now a proud part of Dorel Juvenile, but their mission to provide innovative products designed to make families safer and lives easier remains steadfast.