Being a child is about having dreams. Being an adult is about realising them. This could easily be the motto of Paul Zemmour, the founder of the Sergent Major brand.
He created the label in 1987 in a nod to the classic fountain pen of the same name, used by generations of French schoolchildren. It has allowed him to embody the values he so believes in: childhood above all, along with careful craftsmanship and affordable elegance.
From the cuts to the quality of the fabrics, the attention paid to the finishes and details, and the harmony of the colours, the outfits created and the prices of each piece are a reflection of the brand’s values and have contributed to its success worldwide.
From a dream came a story. From this story many others will be born.
About the Company
Sergent Major clothes are entirely designed and created in France.
You get to choose clothes that you AND your children like, and can mix and match them to create (un)coordinated looks, all in quality materials with detailed finishes.
All patterns and prints are exclusive to the brand.