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Since 2014, founder Alexis Tan’s passion for gift crafting has defined the company. Alexis Tan has always been involved in the gifting business. Since the precocious age of nine, he could be found helping his aunt with her hamper business, packing goodies – and when he was old enough, delivering the hampers too. Whilst on delivery duty, he noticed something very strange; all the hampers sent to corporate companies looked very similar! They were all a little too tall, with a random selection of old-fashioned food items. The hampers looked mass-produced and dated. Nothing simple or modern.