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Willow came about when we struggled to find well-made, well-designed mattresses for a fair price in Singapore. What started as a great idea, quickly became a passion. We insist on using the best quality materials we can find, keeping the design simple and effective, without over-engineering what it takes to make a top-quality mattress for top-quality sleep. In tandem, we also believe that comfortable, natural, healthy sleep should not be a high-end luxury. So we work hard to ensure our overheads are kept low to offer top-quality products at a great price. And finally, it is no mistake that our mattresses are as natural, clean, and as close to nature as possible.