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With humble beginnings, novita Singapore is a home-grown Singapore brand with more than 16 years of rich knowledge and experience in creating innovative home appliances. Renowned and recognised by the market and consumers for our product technology, innovation & design, it is the dedication to fine details that powers our growth and also gave us the opportunity for our 2018 brand integration with Vitabrid beauty care collection. Established to become a proud representative from the little red dot today, we are also rapidly building an identity in some Southeast Asia countries.