About the Company
Old Seng Choong is a homegrown heritage brand founded by Chef Daniel Tay in 2016 as a tribute to his late father, a baker and confectioner for over 30 years. With roots tracing back to Seng Choong Confectionery in 1965, the brand preserves Singapore’s rich culinary heritage through handcrafted cookies, cakery, and confectionery that blend time-honoured recipes with contemporary artistry. Known for iconic creations like Pandan Coconut Cookies, pineapple tarts, and festive mooncakes, Old Seng Choong has expanded to multiple retail locations including Paragon, Changi Airport Terminal 2 and 4, and Marina Bay Sands, offering visitors a taste of Singapore’s diverse cultural essence with a nostalgic colonial twist.
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Six Harmonious Woven theme – inspired by the art of weaving, symbolising meaningful bonds and six blessings
Six unique flavours – each representing a distinct blessing (White Lotus Yolk Blend, Red Lotus Chicken Bak Kwa, Pandan Melon Seed Salted Yolk, White Lotus Olive Kernel, Black Sesame Salted Yolk, Jasmine Peach Oolong)
Premium tea set included – each mooncake set comes with Rock Tea leaves for a refined pairing experience
Heritage craftsmanship – created by Chef Daniel Tay, honouring Singapore's rich culinary traditions with modern elegance
Corporate packages available – bespoke options with logo customisation available
Traditional meets modern – blends time-honoured recipes with contemporary artistry
Premium ingredients – crafted with quality and refined flavours
Trusted heritage brand – Old Seng Choong is a homegrown brand since 1965, known for heritage confectionery